Blog ~ Grow Your Vet Practice

February 2, 2011

Trends in Veterinary Industry Research

The nature of veterinary industry research is rapidly evolving. There was a time when animal health pharmaceutical company sales representatives provided useful feedback to marketers. Then telephone surveys and traditional focus groups became the most common research methods to gather information about what veterinarians were thinking, how they make decisions, what they talk to clients…

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February 1, 2011

New Research: How Trends in Veterinary Medicine Affect Your Practice

Yes, there are a lot of changes going on. But how do you put your finger on what changes are actual trends instead of fads. And what do those trends mean to you? The National Commission on Veterinary Economic Issues has conducted research to try and answer that question. Their conclusions encompass: The recession (surprise!),…

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