February 1, 2016
Just about every industry imaginable has benefited in some way from the advent of smartphone apps. Veterinary medicine is no exception. Apps can allow veterinarians, veterinary techs and office staff to communicate better, have access to vital information when it’s needed, training and much more. The best part is that these must-have apps for veterinarians…
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February 13, 2011
I am always interested in economic news and how it is impacting my clients (animal health companies) and their clients (veterinarians). That’s why a recent article on the VetPartners website about how veterinarians are coping with the recession caught my eye. The authors, CPAs Tom A. McFerson and Tina Oh, say that clients are increasingly…
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February 2, 2011
The nature of veterinary industry research is rapidly evolving. There was a time when animal health pharmaceutical company sales representatives provided useful feedback to marketers. Then telephone surveys and traditional focus groups became the most common research methods to gather information about what veterinarians were thinking, how they make decisions, what they talk to clients…
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