Hi, my name is Robin and I have an overweight dog. Well, apparently I’m not the only one. We now have some numbers to confirm what we already suspected. Our pets are just as fat as we are. A new study commissioned by the Association for Pet Obesity Prevention along with Mars Inc. and Banfield…
I am always interested in economic news and how it is impacting my clients (animal health companies) Â and their clients (veterinarians). That’s why a recent article on the VetPartners website about how veterinarians are coping with the recession caught my eye. The authors, CPAs Tom A. McFerson and Tina Oh, say that clients are increasingly…
The nature of veterinary industry research is rapidly evolving. There was a time when animal health pharmaceutical company sales representatives provided useful feedback to marketers. Then telephone surveys and traditional focus groups became the most common research methods to gather information about what veterinarians were thinking, how they make decisions, what they talk to clients…
Yes, there are a lot of changes going on. But how do you put your finger on what changes are actual trends instead of fads. And what do those trends mean to you? The National Commission on Veterinary Economic Issues has conducted research to try and answer that question. Their conclusions encompass: The recession (surprise!),…
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